The global great triennial event, Conexpo-Con/Agg, is holding in the US from March 4 to 8, 2014. Nine new products of Xugong Construction Machinery Group made their debut by that time, which has been witnessed by hundreds of thousands of visitors from all over the world. This has been the 7th time for XCMG to show up in Conexpo-Con/Agg as a leading enterprise of construction machinery industry for PRC.
XCMG is the only Chinese enterprise whose booth is located in the Gold Location, with an exhibition area of 1,200 square meters. The 9 products from XCMG are spread out among the central stand in a brilliant way, symbolizing the significant role of XCMG in the field of construction machinery manufacturing.
The 9 products for exhibition, energy-efficient and environmental friendly, have been specially designed to adapt the demand of the North American market, and meet the emission standard requirement of North America. Furthermore, a convenient and efficient maintenance and service suits the operation manner in this market, which also demonstrates the great efforts and perseverance of XCMG in exploring and developing high-end markets. The nine products are: CV122U road roller, WL40GU loader, XE210CU, XE240LCU, XE360U excavator, XCT90U crane truck, RT70U rough terrain wheeled crane, XCS45U reach stacker crane and crawler crane.
XCMG made its presence in the construction machinery expos held in the US as early as 1990s, until today XCMG is playing a significant role in such expos. As one of the top 5 large construction machinery manufacturers worldwide, XCMG has always being sticking to the principle of “become more reliable and more trustworthy”. This is how it managed to become one of the tops. It draws much attention from CCTV, Xinhua News Agency and Fox, who have been reporting the performance of XCMG at the expos.
On the first day of Conexpo-Con/Agg, RT70U rough terrain wheeled crane and XE240LCU excavator successfully caught every visitor’s eyes. RT70U rough terrain wheeled crane is a brand new rough terrain wheeled crane developed by XCMG in collaboration with a senior research and development organization of Germany. It integrates the mobility of cars and the strong power of crawler crane. The complete crane has a double-axle rough terrain chassis, two driving modes and 4 steering modes. Various leading-edge technologies are adopted innovatively in the product, which has obtained CE approval and cTUVus high-end market’s approval.Moreover, another eye-catching product, XE240LCU excavator, meets the EPA Tier4f emission requirements of the North America and enjoys good operability, low fuel consumption, high efficiency, and coordinated compound control action. It fully demonstrates the strength of “made-in-China”.
On the evening of March 4, XCMG Import & Export Co., Ltd. held the Summit of Dealers in North America and South America. Over the summit, Wang Yansong, vice president of XCMG and chairman of the Import & Export Co., Ltd., and dealers and agents from North America and South America explained the new internationalization strategies, and awarded various prizes such as the “best overseas employee” and the “best dealer”. Dealers attending the meeting indicated that this special report was very rich in content, and they were able to understand the XCMG’s overall internationalization strategy and next movement in American market better.
Being in a fierce competitive global market, XCMG has determined its strategy for a healthy and rapid ongoing development, which is “to establish various regional supports in the world and to drive the industry with many projects”. Through seizing the opportunity to make self-adjustment, XCMG will carry forward the international market exploitation and global industrial distribution and establish a development platform and industrial chain foundation.
Based on its strong self-dependent innovation strength and global market exploitation, the market share of the 9 key products and fundamental components and parts of XCMG are ranking No. 1 for many years. XCMG has always been dedicated to international market exploitation, and now the R&D Center in Europe, the Research Institute at the headquarters and the technical centers in Brazil and America are collaborating to improve the R&D test ability and optimize the global R&D system. And XCMG is aiming at building 4 reliable teams for the global distribution and market exploitation strategy based on the principle of cooperation, innovation, efficiency and strength. XCMG is now striding boldly forward to the global market, and XCMG has the strong faith to accomplish the dreams of “China spreads the world” and “oriental supports the global” in short future.
