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The Chinese brand spreads Chinese values and demonstrates the Chinese strength. On July 16, taking “Chinese Brand and Chinese Strength” as its theme and sponsored by the People’s Daily Newspaper, the Chinese Brand Forum grandly opened in Beijing. Mr. Zhang Baowen, Vice Chairman of Standing Committee of the National People’s Congress and Mr. Yang Zhenwu, Director of People’s Daily Newspaper, attended the Forum’s opening ceremony and delivered a speech as well. Mr. Wang Min, Chairman of the Board and Secretary of the Party Committee, XCMG, was not only invited as a distinguished guest, but also made a keynote speech titled “Offer a truly world-class brand manufacturing high-end equipment to our country”, which won vehement applauses and good comments from the attendees due to its excellence.

In retrospect of the developing history of XCMG brand, Mr. Wang Min, Chairman of the Board, said that it was a symbolic brand of the Chinese equipment industry with the “straight root and red sprout”, meaning superb credentials. Once the 8th armory affiliated to the Eighth Route Army in South Shandong area, it was born in 1943, amid of the gunfire of the Anti-Japanese War. Having gone through 72 years of professional sediment, XCMG had become the founder and pioneer of the Chinese engineering machinery industry and always remained the number one brand of the industry. Especially in recent decades, through development, hard- working, innovation, speedy improvements in human resources and global market distribution, it had strengthen its worldwide market position as one of the most powerful competitors in the world engineering machinery industry. Its leading product, that is, the mobile crane, possessed the No.1 market share in the world crane industry. This world-class brand was booming with accelerated strides and had evolved to be the most brilliant brand, representing the brand image of China’s own engineering crane equipment. 

In the end of his speech, Chairman Wang stressed that facing the next decade until 2025 ahead of the Chinese manufacturing industry, XCMG was resolute to forge itself into an enterprise that would possess value creation abilities and provide local customers with the optimum resolutions in a way of walking steadily to reach far and making perfection more perfect and offer a truly world-class manufacturing high-end equipment brand to our country .