SEM, a utility product brand of Caterpillar, just concludes Roadshow in the beautiful Southwestern City, Chengdu, China, on April 28th 2016, for its Stage III new products launch. Traveled more than 6000 kilometers, in March and April, Caterpillar (Qingzhou) Ltd. held 7 roadshows in the cities of Lanzhou, Qingzhou, Xi’an, Jinan, Qingdao, Shijiazhuang and Chengdu. Nearly one thousand customers participated the events.
In the roadshows, there were several interesting interaction sessions with static display, demo, trail driving and games included, which helped participants got intuitive appreciation of the Stage III products advantages. Customers who participated driving trial all agreed that the operation station has more humanized design. Take SEM 656D for example, premium operation station improves cab sealing and visibility. There are more thoughtful detailed design. Been impressed and satisfied, many customers ordered products during the event.
SEM is updating its product line to meet China Stage III Nonroad Mobile emissions standards. Since the Stage III standards are to be effective from April 1 2016, SEM Stage III product overall sales will start before April 1. With Wheel loaders, Motor graders, Track Type Tractor and Soil Compactor included, SEM Stage III products are more eco-friendly, high productivity, fuel-economy, ergonomic comfort and Intelligence, compared with Stage II products.
Besides new products, Caterpillar (Qingzhou) Ltd also launched SEM brand new slogan “Sturdy, Just like you”. Pablo Van, Caterpillar (Qingzhou) Ltd. Global Distribution, Sales & Marketing Director said that “We launched new slogan, which indicates that our product is sturdy and reliable as our customers. The new slogan fits SEM’s key value that we always provide products according to customers’ demand. We manufacture what customers demand and develop our distribution channel to where customers need us to go. Pablo Van also delivered the key to the first Stage III customer on the press conference. The first customer MR Zhang said that “SEM products are sturdy and reliable. The new slogan expressed accurately. Usually we work in a tough environment, so we really need the ‘Machinery Buddy” as Sturdy and reliable as ourselves.”
